<\/p>\n

        \u6240\u8c13\u5e02\u573a\uff08Market\uff09\u662f\u7531\u90a3\u4e9b\u5177\u6709\u7279\u5b9a\u7684\u9700\u8981\u6216\u6b32\u671b\uff0c\u800c\u4e14\u613f\u610f\u5e76\u80fd\u591f\u901a\u8fc7\u4ea4\u6362\u6765\u6ee1\u8db3\u8fd9\u79cd\u9700\u8981\u6216\u6b32\u671b\u7684\u5168\u90e8\u6f5c\u5728\u987e\u5ba2\u6240\u6784\u6210\u7684\u3002\u8fd9\u4e9b\u8d2d\u4e70\u8005\u90fd\u5177\u6709\u67d0\u79cd\u6b32\u671b\u6216\u9700\u8981\uff0c\u5e76\u4e14\u80fd\u591f\u901a\u8fc7\u4ea4\u6362\u5f97\u5230\u6ee1\u8db3\u3002\u6240\u4ee5\uff0c\u5e02\u573a\u7684\u5927\u5c0f\u53d6\u51b3\u4e8e\u5177\u6709\u8fd9\u79cd\u6b32\u671b\u6216\u9700\u8981\uff0c\u5e76\u62e5\u6709\u522b\u4eba\u611f\u5174\u8da3\u7684\u8d44\u6e90\uff0c\u540c\u65f6\u613f\u610f\u4ee5\u8fd9\u79cd\u8d44\u6e90\u6765\u6362\u53d6\u6240\u9700\u8981\u7684\u4e1c\u897f\u7684\u4eba\u6570\u3002<\/p>\n

       \u5e02\u573a\u5728\u4e0d\u540c\u7684\u65f6\u4ee3\u80cc\u666f\u4e0b\u3001\u4e0d\u540c\u7684\u5b66\u8005\u773c\u4e2d\u6709\u7740\u4e0d\u540c\u7684\u542b\u4e49\u3002\u4ece\u7ecf\u6d4e\u5b66\u7684\u89d2\u5ea6\uff0c\u5e02\u573a\u662f\u5546\u54c1\u4ea4\u6362\u7684\u573a\u6240\u3002\u5b83\u662f\u6307\u4e70\u5356\u53cc\u65b9\u8d2d\u4e70\u548c\u51fa\u552e\u5546\u54c1\uff0c\u8fdb\u884c\u4ea4\u6613\u6d3b\u52a8\u7684\u573a\u6240\u3002\u4ece\u8425\u9500\u5b66\u7684\u89d2\u5ea6\uff0c\u5f53\u4ee3\u8457\u540d\u5e02\u573a\u8425\u9500\u5927\u5e08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u6559\u6388\u7ed9\u51fa\u7684\u5b9a\u4e49\u662f\u2236\u5e02\u573a\u662f\u5bf9\u67d0\u79cd\u5546\u54c1\u6216\u52b3\u52a1\u5177\u6709\u9700\u6c42\u3001\u652f\u4ed8\u80fd\u529b\u548c\u5e0c\u671b\u8fdb\u884c\u67d0\u79cd\u4ea4\u6613\u7684\u4eba\u6216\u7ec4\u7ec7\u3002<\/p>\n

\uff08\u4e00\uff09\u6d88\u8d39\u8005\u89d2\u5ea6\u5b9a\u4e49\u7684\u5e02\u573a<\/span><\/strong><\/p>\n

       \u5728\u5bf9\u5e02\u573a\u73af\u5883\u8fdb\u884c\u6df1\u5165\u5206\u6790\u65f6\uff0c\u9996\u5148\u5fc5\u987b\u8003\u8651\u4e24\u4e2a\u91cd\u8981\u7684\u524d\u63d0\u3002\u7b2c\u4e00\u4e2a\u662f\u6d88\u8d39\u8005\u4e4b\u6240\u4ee5\u8d2d\u4e70\u4ea7\u54c1\u4e0d\u662f\u7531\u4e8e\u4ea7\u54c1\u672c\u8eab\u800c\u662f\u56e0\u4e3a\u4ea7\u54c1\u80fd\u591f\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u5229\u76ca\u3002\u56e0\u800c\uff0c\u5728\u6d88\u8d39\u8005\u8003\u8651\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u65f6\u5019\uff0c\u7279\u5b9a\u7684\u4ea7\u54c1\u4ee3\u8868\u4e86\u4ed6\u4eec\u8ffd\u6c42\u7684\u5229\u76ca\u3002\u7b2c\u4e8c\u4e2a\u91cd\u8981\u7684\u524d\u63d0\u662f\u6d88\u8d39\u8005\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u7684\u65f6\u5019\u4f1a\u8003\u8651\u4e0d\u540c\u7684\u66ff\u4ee3\u54c1\uff0c\u8fd9\u4e9b\u66ff\u4ee3\u54c1\u5171\u540c\u6784\u6210\u4e86\u6574\u4e2a\u5e02\u573a\u3002\u6240\u4ee5\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\uff0c\u5e02\u573a\u7684\u5b9a\u4e49\u4f9d\u8d56\u4e8e\u6d88\u8d39\u8005\u6240\u8ffd\u6c42\u7684\u76ee\u6807\u9700\u6c42\u4ee5\u53ca\u5982\u4f55\u770b\u5f85\u4ed6\u4eec\u4e0d\u540c\u9700\u6c42\u7684\u66ff\u4ee3\u54c1\u3002<\/p>\n

       \u57fa\u4e8e\u4ee5\u4e0a\u4e24\u4e2a\u524d\u63d0\uff0c\u6d88\u8d39\u8005\u89d2\u5ea6\u7684\u5e02\u573a\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a\u7531\u4ee3\u8868\u6d88\u8d39\u8005\u9700\u6c42\u548c\u88ab\u6d88\u8d39\u8005\u89c6\u4e3a\u66ff\u4ee3\u54c1\u7684\u4ea7\u54c1\u6240\u5171\u540c\u7ec4\u6210\u7684\u96c6\u5408\u3002\u7136\u800c\uff0c\u4f5c\u4e3a\u4e00\u79cd\u8861\u91cf\u65b9\u6cd5\uff0c\u5728\u4ea7\u54c1\u7684\u7b49\u7ea7\u5e8f\u5217\u4e2d\u5b58\u5728\u4ee3\u8868\u4e0d\u540c\u66ff\u4ee3\u54c1\u7684\u4ea7\u54c1\u7b49\u7ea7\u3002\u8fd9\u4e9b\u4e0d\u540c\u7684\u66ff\u4ee3\u54c1\u5b9a\u4e49\u4e86\u7ade\u4e89\u76845\u4e2a\u5c42\u7ea7\u3002<\/p>\n

      \u6700\u6070\u5f53\u7684\u5e02\u573a\u5b9a\u4e49\u53d6\u51b3\u4e8e\u51b3\u7b56\u5185\u5bb9\u4ee5\u53ca\u505a\u51fa\u51b3\u7b56\u7684\u65f6\u95f4\u8303\u56f4\u3002\u77ed\u671f\u6765\u8bb2\uff0c\u5bf9\u4e8e\u65e5\u590d-\u65e5\u7684\u77ed\u671f\u9884\u7b97\u6216\u7ee9\u6548\u8bc4\u4f30\u7b49\u6218\u672f\u51b3\u7b56\u800c\u8a00\uff0c\u5e94\u91c7\u7528\u57fa\u4e8e\u4ea7\u91cf\u5dee\u5f02\u548c\u4ea7\u54c1\u7c7b\u578b\u7684\u72ed\u4e49\u5e02\u573a\u5b9a\u4e49\u3002\u5728\u4e0a\u8ff0\u72ed\u4e49\u5e02\u573a\u5b9a\u4e49\u4e0b\uff0c\u670d\u52a1\u4e8e\u76f8\u540c\u7684\u7ec6\u5206\u5e02\u573a\u3001\u529f\u80fd\u4ee5\u53ca\u9500\u552e\u6e20\u9053\u76f8\u4f3c\u7684\u4ea7\u54c1\u4e4b\u95f4\u5f62\u6210\u7ade\u4e89\u3002\u76f8\u5bf9\u4e8e\u77ed\u671f\u800c\u8a00\uff0c\u5236\u5b9a\u957f\u671f\u6218\u7565\u6027\u51b3\u7b56\u7684\u65f6\u5019\u5e94\u4f7f\u7528\u5e7f\u4e49\u7684\u5e02\u573a\u5b9a\u4e49\u3002\u8be5\u5b9a\u4e49\u5145\u5206\u8003\u8651\u5230\u90a3\u4e9b\u76ee\u524d\u6ca1\u6709\u5f62\u6210\u89c4\u6a21\uff0c\u4f46\u5728\u65e5\u540e\u5177\u6709\u5145\u5206\u589e\u957f\u6f5c\u529b\u7684\u5e02\u573a\uff0c\u4ee5\u53ca\u4e0e\u76ee\u524d\u4ea7\u54c1\u5177\u6709\u67d0\u79cd\u66ff\u4ee3\u6027\u7684\u4ea7\u54c1\u6240\u6784\u6210\u7684\u5e02\u573a\u3002<\/p>\n

\uff08\u4e8c\uff09PEST\u5206\u6790<\/span><\/strong><\/p>\n

        \u4f01\u4e1a\u3001\u4ea7\u54c1\u6216\u54c1\u724c\u7684\u5e02\u573a\u73af\u5883\u5206\u6790\u5bf9\u8425\u9500\u5177\u6709\u5e7f\u6cdb\u800c\u6df1\u523b\u7684\u5f71\u54cd\u3002\u800cPEST\u6846\u67b6\u5206\u6790\uff08\u653f\u6cbb\u73af\u5883\u3001\u7ecf\u6d4e\u73af\u5883\u3001\u793e\u4f1a\/\u6587\u5316\u73af\u5883\u548c\u6280\u672f\u7269\u7406\u73af\u5883\uff09\u4f5c\u4e3a\u4e00\u4e2a\u5f71\u54cd\u8f83\u4e3a\u5e7f\u6cdb\u3001\u6709\u6548\u4e14\u7cbe\u81f4\u7684\u5206\u6790\u5de5\u5177\uff0c\u5728\u5212\u5206\u548c\u6982\u62ec\u4f01\u4e1a\u3001\u4ea7\u54c1\u6216\u54c1\u724c\u7684\u73af\u5883\u65f6\uff0c\u6709\u7740\u5341\u5206\u91cd\u8981\u7684\u4f5c\u7528\u3002\u8fd9\u56db\u4e2a\u56e0\u7d20\u4e2d\u7684\u4efb\u4f55\u4e00\u4e2a\u65b9\u9762\u90fd\u4ece\u4e0d\u540c\u89d2\u5ea6\u5f71\u54cd\u7740\u8425\u9500\u7684\u65b9\u65b9\u9762\u9762\u3002<\/p>\n

1.\u653f\u6cbb\u73af\u5883\uff08Political Environment\uff09<\/span><\/strong><\/p>\n

        \u653f\u6cbb\u73af\u5883\u5305\u62ec\u4e0e\u9009\u4e3e\u56fd\u5bb6\u9886\u5bfc\u4eba\u3001\u5236\u5b9a\u6cd5\u5f8b\u3001\u5bf9\u5404\u79cd\u95ee\u9898\u53d1\u8868\u610f\u89c1\u7684\u7a0b\u5e8f\u7b49\u76f8\u5173\u7684\u6240\u6709\u56e0\u7d20\u4ee5\u53ca\u7a0e\u6536\u653f\u7b56\u3001\u8d1f\u503a\u7ed3\u6784\u3001\u8fd0\u8425\u89c4\u5219\u3001\u4ea7\u54c1\u6807\u8bc6\u89c4\u5b9a\u3001\u4e00\u81f4\u6027\u8981\u6c42\u3001\u653f\u5e9c\u8865\u8d34\u3001\u653f\u5e9c\u91c7\u8d2d\u7b49\u3002\u5e02\u573a\u53c2\u4e0e\u8005\u90fd\u662f\u5728\u5f3a\u6709\u529b\u4e14\u590d\u6742\u7684\u7ba1\u5236\u548c\u6cd5\u5f8b\u73af\u5883\u4e2d\u5f00\u5c55\u6d3b\u52a8\u7684\uff0c\u5e02\u573a\u7ba1\u5236\u548c\u6cd5\u5f8b\u73af\u5883\u4e0e\u5851\u9020\u5b83\u4eec\u7684\u653f\u6cbb\u4f53\u5236\u5bc6\u4e0d\u53ef\u5206\u3002\u56e0\u800c\uff0c\u653f\u6cbb\u73af\u5883\u3001\u7ba1\u5236\u63aa\u65bd\u4ee5\u53ca\u6cd5\u5f8b\u73af\u5883\u6784\u6210\u4e86\u4e00\u4e2a\u5e7f\u6cdb\u7684\u529b\u91cf\uff0c\u8fd9\u4e9b\u529b\u91cf\u8db3\u4ee5\u9650\u5236\u4e14\u6307\u5bfc\u5e02\u573a\u6218\u7565\u3002\u6b64\u5916\uff0c\u653f\u5e9c\u5f62\u5f0f\u4e0e\u793e\u4f1a\u8fd0\u52a8\u7684\u8303\u56f4\u548c\u79cd\u7c7b\u7684\u53d8\u5316\u4f1a\u5bf9\u653f\u6cbb\u73af\u5883\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n

2. \u7ecf\u6d4e\u73af\u5883\uff08Economic Environment\uff09<\/span><\/strong><\/p>\n

        \u8bf8\u5982\u5229\u7387\u3001\u5931\u4e1a\u7387\u3001\u6c47\u7387\u3001\u901a\u8d27\u81a8\u80c0\u6c34\u5e73\u4e4b\u7c7b\u7684\u7ecf\u6d4e\u53d8\u91cf\u7b49\u90fd\u5c5e\u4e8e\u7ecf\u6d4e\u73af\u5883\u8303\u56f4\u3002\u8fd9\u4e9b\u7ecf\u6d4e\u53d8\u91cf\u4f1a\u5bf9\u4e0d\u540c\u7684\u793e\u4f1a\u7ecf\u6d4e\u90e8\u95e8\u9020\u6210\u4e0d\u540c\u7684\u5f71\u54cd\u3002\u5176\u4e2d\uff0c\u901a\u8d27\u81a8\u80c0\uff08Inflation\uff09\u662f\u6307\u4ee3\u8868\u6574\u4f53\u7ecf\u6d4e\u60c5\u51b5\u7684\u4e00\u7ec4\u5546\u54c1\u4ef7\u683c\u7684\u4e0a\u6da8\u3002\u968f\u7740\u901a\u8d27\u81a8\u80c0\u7a0b\u5ea6\u7684\u589e\u52a0\uff0c\u50cf\u6c7d\u6cb9\u3001\u98df\u54c1\u548c\u533b\u7597\u670d\u52a1\u7b49\u4ef7\u683c\u901a\u5e38\u90fd\u76f8\u5e94\u4e0a\u5347\u3002\u5982\u679c\u5e73\u5747\u6536\u5165\u4e0d\u540c\u6b65\u4e0a\u5347\u7684\u8bdd\uff0c\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u4ea7\u54c1\u548c\u670d\u52a1\u53ef\u80fd\u5c31\u4f1a\u53d8\u5f97\u7279\u522b\u6602\u8d35\u3002\u7ed3\u679c\u662f\u9700\u6c42\u4e00\u822c\u5c31\u4f1a\u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\u6709\u6240\u51cf\u5c11\u3002\u5931\u4e1a\u7387\uff08Unemployment Levels\uff09\u662f\u6307\u5931\u4e1a\u4eba\u6570\u5360\u603b\u52b3\u52a8\u4eba\u53e3\u7684\u6bd4\u4f8b\u3002\u5931\u4e1a\u7387\u4e0a\u5347\u4f1a\u76f8\u5e94\u5bfc\u81f4\u4e2a\u4eba\u8d2d\u4e70\u4ea7\u54c1\u548c\u670d\u52a1\u80fd\u529b\u7684\u964d\u4f4e\u3002<\/p>\n

3.\u793e\u4f1a\/\u6587\u5316\u73af\u5883\uff08Social and Culural Environment\uff09<\/span><\/strong><\/p>\n

       \u793e\u4f1a\/\u6587\u5316\u73af\u5883\u662f\u6307\u4f7f\u8425\u9500\u4e0e\u793e\u4f1a\u548c\u6587\u5316\u7684\u57fa\u672c\u9700\u8981\u548c\u66f4\u9ad8\u9700\u6c42\u76f8\u5173\u8054\u7684\u6240\u6709\u56e0\u7d20\u3002\u793e\u4f1a\u7684\u6587\u5316\u4ef7\u503c\u3001\u6001\u5ea6\u3001\u51c6\u5219\u3001\u793c\u4eea\u4ee5\u53ca\u54c1\u5473\u90fd\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u9700\u6c42\u5e76\u8fdb\u800c\u5de6\u53f3\u5e02\u573a\u3002\u5728\u793e\u4f1a\/\u6587\u5316\u73af\u5883\u91cc\u9762\uff0c\u4eba\u53e3\u7279\u5f81\u548c\u4eba\u4eec\u7684\u751f\u6d3b\u65b9\u5f0f\uff08\u5e74\u9f84\u9ad8\u4f4e\u3001\u6559\u80b2\u6c34\u5e73\u3001\u793e\u4f1a\u7b49\u7ea7\uff09\u4e5f\u662f\u6781\u4e3a\u91cd\u8981\u7684\u4e00\u4e2a\u65b9\u9762\uff0c\u5e76\u5e7f\u6cdb\u800c\u6df1\u523b\u5730\u5bf9\u4f01\u4e1a\u6240\u5904\u7684\u8425\u9500\u73af\u5883\u4ea7\u751f\u5f71\u54cd\u3002\u968f\u7740\u6d88\u8d39\u8005\u5e74\u9f84\u7684\u589e\u957f\uff0c\u6536\u5165\u6c34\u5e73\u666e\u904d\u63d0\u9ad8\uff0c\u4eba\u751f\u9636\u6bb5\u53d1\u751f\u53d8\u5316\uff0c\u7ed3\u679c\u4f1a\u8868\u73b0\u51fa\u5bf9\u4e0d\u540c\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9700\u6c42\u3002\u4f01\u4e1a\u5fc5\u987b\u8ba4\u771f\u8ffd\u8e2a\u6d88\u8d39\u8005\u5e74\u9f84\u7b49\u65b9\u9762\u7684\u53d8\u5316\uff0c\u4ee5\u786e\u4fdd\u81ea\u5df1\u7684\u4e1a\u52a1\u7ec4\u5408\u80fd\u591f\u6301\u7eed\u5730\u4e3a\u76f8\u5e94\u89c4\u6a21\u7684\u5e02\u573a\u63d0\u4f9b\u7269\u6709\u6240\u503c\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/p>\n

4.\u6280\u672f\/\u7269\u7406\u73af\u5883\uff08Technological Environment\uff09<\/span><\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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