{"id":2085,"date":"2021-02-15T21:29:06","date_gmt":"2021-02-15T13:29:06","guid":{"rendered":"http:\/\/wxfacai.com\/blog\/2085.html"},"modified":"2021-02-15T21:29:06","modified_gmt":"2021-02-15T13:29:06","slug":"%e7%9b%ae%e6%a0%87%e5%b8%82%e5%9c%ba%e3%80%81%e5%b8%82%e5%9c%ba%e5%ae%9a%e4%bd%8d%e5%92%8c%e5%b8%82%e5%9c%ba%e7%bb%86%e5%88%86","status":"publish","type":"post","link":"http:\/\/wxfacai.com\/blog\/2085.html","title":{"rendered":"\u76ee\u6807\u5e02\u573a\u3001\u5e02\u573a\u5b9a\u4f4d\u548c\u5e02\u573a\u7ec6\u5206"},"content":{"rendered":"

<\/p>\n

\u8425\u9500\u8005\u5f80\u5f80\u5f88\u96be\u6ee1\u8db3\u5e02\u573a\u4e0a\u6bcf\u4e2a\u4eba\u7684\u9700\u8981\uff0c\u56e0\u4e3a\u5e76\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u5e0c\u671b\u83b7\u5f97\u6216\u6d88\u8d39\u540c\u6837\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u56e0\u6b64\uff0c\u8425\u9500\u8005\u7684\u7b2c\u4e00\u9879\u5de5\u4f5c\uff0c\u5c31\u662f\u5bf9\u5e02\u573a\u8fdb\u884c\u7ec6\u5206\u3002\u5177\u4f53\u6765\u8bb2\uff0c\u5e02\u573a\u7ec6\u5206\uff08Market Segmentation\uff09\u662f\u6307\u5c06\u6d88\u8d39\u8005\u5e02\u573a\u5206\u4e3a\u6709\u610f\u4e49\u53c8\u6709\u9c9c\u660e\u7279\u70b9\u7684\u987e\u5ba2\u7fa4\u4f53\u7684\u505a\u6cd5\uff0c\u65e8\u5728\u627e\u51fa\u5177\u6709\u76f8\u4f3c\u7684\u5e02\u573a\u53cd\u5e94\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\uff0c\u5982\u5bf9\u5e7f\u544a\u548c\u4eba\u5458\u63a8\u9500\u7684\u53cd\u5e94\uff0c\u4f46\u662f\u5176\u53cd\u5e94\u53c8\u4e0e\u5176\u4ed6\u7fa4\u4f53\u7684\u53cd\u5e94\u4e0d\u540c\u3002\u603b\u7684\u6765\u8bf4\uff0c\u4e00\u4e2a\u7fa4\u4f53\u82e5\u8981\u7b26\u5408\u6761\u4ef6\u6210\u4e3a\u4e00\u4e2a\u771f\u6b63\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u5e94\u8be5\u6ee1\u8db3\u4ee5\u4e0b\u51e0\u4e2a\u6807\u51c6\uff0c\u5373\u5c5e\u4e8e\u540c\u7c7b\u7fa4\u4f53\u2236\u4e0e\u5176\u4ed6\u7ec6\u5206\u5e02\u573a\u4e0d\u540c;\u662f\u81f3\u5173\u91cd\u8981\u7684\u4e00\u5927\u7fa4\u4eba\u2236\u6001\u5ea6\u3001\u884c\u4e3a\u548c\u7ecf\u6d4e\u6761\u4ef6\u65b9\u9762\u5177\u6709\u6838\u5fc3\u7684\u76f8\u4f3c\u6027\u4ee5\u53ca\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u4f9d\u7136\u7a33\u5065\u5e76\u80fd\u591f\u91cd\u590d\u51fa\u73b0\u3002<\/p>\n

\u5728\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u4e4b\u540e\uff0c\u8425\u9500\u8005\u8fd8\u5fc5\u987b\u5206\u6790\u5224\u65ad\u54ea\u4e2a\u7ec6\u5206\u5e02\u573a\u5b58\u5728\u6700\u5927\u7684\u5e02\u573a\u673a\u4f1a\uff0c\u5373\u9009\u62e9\u81ea\u5df1\u7684\u76ee\u6807\u5e02\u573a\u3002\u76ee\u6807\u5e02\u573a\uff08Market Targeting\uff09\u662f\u8bc4\u4f30\u5404\u4e2a\u7ec6\u5206\u5e02\u573a\u5e76\u4ece\u4e2d\u9009\u62e9\u6700\u503c\u5f97\u8fdb\u5165\u7684\u7ec6\u5206\u5e02\u573a\u7684\u8fc7\u7a0b\u3002\u4f01\u4e1a\u901a\u5e38\u6309\u7167\u4ee5\u4e0b\u51e0\u4e2a\u6807\u51c6\u9009\u62e9\u591a\u4e2a\u6d88\u8d39\u8005\u7fa4\u4f53\uff0c\u5373\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u7684\u80fd\u529b\u3001\u6ee1\u8db3\u6d88\u8d39\u8005\u8981\u6c42\u7684\u603b\u6210\u672c\u548c\u4e3a\u591a\u4e2a\u6d88\u8d39\u8005\u7fa4\u4f53\u670d\u52a1\u7684\u6f5c\u5728\u8d62\u5229\u80fd\u529b\u3002\u5c3d\u7ba1\u76ee\u6807\u5e02\u573a\u7684\u9009\u62e9\u5e38\u5e38\u59cb\u4e8e\u5df2\u7ecf\u521b\u5efa\u597d\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4f46\u76ee\u6807\u8425\u9500\u5374\u4ea7\u751f\u4e8e\u4f01\u4e1a\u786e\u5b9a\u5b83\u60f3\u670d\u52a1\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u5176\u8fc7\u7a0b\u5305\u62ec\u4e86\u89e3\u5404\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u7279\u5f81\uff0c\u5e76\u4ece\u5e02\u573a\u7ec6\u5206\u8fc7\u7a0b\u5236\u5b9a\u7684\u51b3\u7b56\u65b9\u6848\u4e2d\uff0c\u9009\u51fa\u6700\u4f73\u65b9\u6848\u3002<\/p>\n

\u6700\u540e\uff0c\u4f01\u4e1a\u9700\u8981\u9488\u5bf9\u81ea\u5df1\u6240\u9009\u7684\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5f00\u53d1\u7279\u5b9a\u7684\u5e02\u573a\u4f9b\u5e94\u7269\uff0c\u5e76\u4f7f\u76ee\u6807\u5e02\u573a\u8ba4\u53ef\u8be5\u4f9b\u5e94\u7269\u80fd\u591f\u4e3a\u5176\u5e26\u6765\u67d0\u4e9b\u6838\u5fc3\u5229\u76ca\uff0c\u5373\u5e02\u573a\u5b9a\u4f4d\u3002\u5e02\u573a\u5b9a\u4f4d\uff08Market Positioning\uff09\u662f\u6307\u786e\u5b9a\u4e00\u79cd\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u76ee\u6807\u6d88\u8d39\u8005\u5fc3\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5305\u62ec\u5236\u5b9a\u65e8\u5728\u6ee1\u8db3\u76ee\u6807\u6d88\u8d39\u8005\u8981\u6c42\u7684\u8425\u9500\u65b9\u6848\u3002\u5982\u6c83\u5c14\u6c83\u516c\u53f8\uff08Volvo\uff09\u7684\u76ee\u6807\u5e02\u573a\u662f\u90a3\u4e9b\u628a\u5b89\u5168\u4f5c\u4e3a\u91cd\u8981\u56e0\u7d20\u7684\u6d88\u8d39\u8005\u3002\u56e0\u6b64\uff0c\u6c83\u5c14\u6c83\u516c\u53f8\u628a\u81ea\u5df1\u7684\u6c7d\u8f66\u5b9a\u4f4d\u4e3a\u6d88\u8d39\u8005\u6240\u8d2d\u4e70\u7684\u6700\u5b89\u5168\u7684\u6c7d\u8f66\u3002<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8425\u9500\u8005\u5f80\u5f80\u5f88\u96be…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2085","post","type-post","status-publish","format-standard","hentry","category-40"],"_links":{"self":[{"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/posts\/2085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/comments?post=2085"}],"version-history":[{"count":0,"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/posts\/2085\/revisions"}],"wp:attachment":[{"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/media?parent=2085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/categories?post=2085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wxfacai.com\/blog\/wp-json\/wp\/v2\/tags?post=2085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}