<\/p>\n

        \u4f01\u4e1a\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u7684\u6700\u7ec8\u76ee\u7684\u662f\u4e3a\u4e86\u6709\u6548\u5730\u9009\u62e9\u5e76\u8fdb\u5165\u76ee\u6807\u5e02\u573a\u3002\u6240\u8c13\u76ee\u6807\u5e02\u573a\uff08Target Market\uff09\uff0c\u662f\u4f01\u4e1a\u5728\u7ec6\u5206\u5e02\u573a\u7684\u57fa\u7840\u4e0a\uff0c\u6839\u636e\u81ea\u8eab\u8d44\u6e90\u4f18\u52bf\u6240\u9009\u62e9\u7684\uff0c\u4e3b\u8981\u4e3a\u4e4b\u670d\u52a1\u7684\u90a3\u90e8\u5206\u7279\u5b9a\u7684\u987e\u5ba2\u7fa4\u4f53\u3002<\/p>\n

\uff08\u4e00\uff09\u7ec6\u5206\u5e02\u573a\u8bc4\u4f30<\/span><\/strong><\/p>\n

       \u4f01\u4e1a\u8981\u786e\u5b9a\u76ee\u6807\u5e02\u573a\uff0c\u79bb\u4e0d\u5f00\u5bf9\u7ec6\u5206\u5e02\u573a\u7684\u8bc4\u4f30\uff0c\u4f01\u4e1a\u5e94\u4ece\u4e0b\u9762\u4e09\u4e2a\u65b9\u9762\u5206\u6790\u548c\u8bc4\u4f30\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n

1. \u6709\u4e00\u5b9a\u7684\u89c4\u6a21\u548c\u53d1\u5c55\u6f5c\u529b<\/span><\/strong><\/p>\n

       \u4f01\u4e1a\u8fdb\u5165\u67d0\u4e00\u5e02\u573a\u662f\u671f\u671b\u80fd\u591f\u6709\u5229\u53ef\u56fe\uff0c\u5982\u679c\u5e02\u573a\u89c4\u6a21\u72ed\u5c0f\u6216\u8005\u8d8b\u4e8e\u840e\u7f29\u72b6\u6001\uff0c\u4f01\u4e1a\u8fdb\u5165\u540e\u96be\u4ee5\u83b7\u5f97\u53d1\u5c55\u3002\u5f53\u7136\uff0c\u4f01\u4e1a\u4e5f\u4e0d\u5b9c\u4ee5\u5e02\u573a\u5438\u5f15\u529b\u4f5c\u4e3a\u552f\u4e00\u53d6\u820d\uff0c\u4e0e\u7ade\u4e89\u4f01\u4e1a\u9075\u5faa\u540c\u4e00\u601d\u7ef4\u903b\u8f91\uff0c\u5c06\u89c4\u6a21\u6700\u5927\u3001\u5438\u5f15\u529b\u6700\u5927\u7684\u5e02\u573a\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\u3002\u5927\u5bb6\u5171\u540c\u4e89\u593a\u540c\u4e00\u4e2a\u987e\u5ba2\u7fa4\u7684\u7ed3\u679c\u662f\uff0c\u9020\u6210\u8fc7\u5ea6\u7ade\u4e89\u548c\u793e\u4f1a\u8d44\u6e90\u7684\u65e0\u7aef\u6d6a\u8d39\uff0c\u540c\u65f6\u4f7f\u6d88\u8d39\u8005\u7684\u4e00\u4e9b\u672c\u5e94\u5f97\u5230\u6ee1\u8db3\u7684\u9700\u6c42\u906d\u53d7\u51b7\u843d\u548c\u5ffd\u89c6\u3002<\/p>\n

2.\u7ec6\u5206\u5e02\u573a\u7ed3\u6784\u7684\u5438\u5f15\u529b<\/span><\/strong><\/p>\n

       \u7ec6\u5206\u5e02\u573a\u53ef\u80fd\u5177\u5907\u7406\u60f3\u7684\u89c4\u6a21\u548c\u53d1\u5c55\u7279\u5f81\uff0c\u7136\u800c\u4ece\u8d62\u5229\u7684\u89c2\u70b9\u6765\u770b\uff0c\u5b83\u672a\u5fc5\u6709\u5438\u5f15\u529b\u3002\u6ce2\u7279\u8ba4\u4e3a\u6709\u4e94\u79cd\u529b\u91cf\u51b3\u5b9a\u6574\u4e2a\u5e02\u573a\u6216\u5176\u4e2d\u4efb\u4f55\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u957f\u671f\u7684\u5185\u5728\u5438\u5f15\u529b\u3002\u5728\u8fd9\u91cc\u4e3b\u8981\u662f\u9488\u5bf9\u7ec6\u5206\u5e02\u573a\u8bc4\u4f30\u6765\u9610\u8ff0\u4e94\u529b\u6a21\u578b\u3002<\/p>\n

     \uff081\uff09\u7ec6\u5206\u5e02\u573a\u5185\u6fc0\u70c8\u7ade\u4e89\u7684\u5a01\u80c1\u2236\u5982\u679c\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u5df2\u7ecf\u6709\u4e86\u4f17\u591a\u7684\u3001\u5f3a\u5927\u7684\u6216\u8005\u7ade\u4e89\u610f\u8bc6\u5f3a\u70c8\u7684\u7ade\u4e89\u8005\uff0c\u90a3\u4e48\u8be5\u7ec6\u5206\u5e02\u573a\u5c31\u4f1a\u5931\u53bb\u5438\u5f15\u529b\u3002<\/p>\n

     \uff082\uff09\u65b0\u7ade\u4e89\u8005\u7684\u5a01\u80c1\u2236\u5982\u679c\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u53ef\u80fd\u5438\u5f15\u62e5\u6709\u65b0\u7684\u751f\u4ea7\u80fd\u529b\u548c\u5927\u91cf\u8d44\u6e90\u5e76\u4e89\u593a\u5e02\u573a\u4efd\u989d\u7684\u65b0\u7684\u7ade\u4e89\u8005\uff0c\u90a3\u4e48\u8be5\u7ec6\u5206\u5e02\u573a\u5c31\u4f1a\u6ca1\u6709\u5438\u5f15\u529b\u3002\u6839\u636e\u884c\u4e1a\u5229\u6da6\u7684\u89c2\u70b9\uff0c\u6700\u6709\u5438\u5f15\u529b\u7684\u7ec6\u5206\u5e02\u573a\u5e94\u8be5\u662f\u8fdb\u5165\u7684\u58c1\u5792\u9ad8\u3001\u9000\u51fa\u7684\u58c1\u5792\u4f4e\uff0c\u5728\u8fd9\u6837\u7684\u7ec6\u5206\u5e02\u573a\u91cc\uff0c\u65b0\u7684\u516c\u53f8\u5f88\u96be\u6253\u5165\uff0c\u4f46\u7ecf\u8425\u4e0d\u5584\u7684\u516c\u53f8\u53ef\u4ee5\u5b89\u7136\u64a4\u9000\u3002<\/p>\n

      \uff083\uff09\u66ff\u4ee3\u4ea7\u54c1\u7684\u5a01\u80c1\u2236\u5982\u679c\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u5b58\u5728\u7740\u66ff\u4ee3\u4ea7\u54c1\u6216\u8005\u6709\u6f5c\u5728\u66ff\u4ee3\u4ea7\u54c1\uff0c\u90a3\u4e48\u8be5\u7ec6\u5206\u5e02\u573a\u5c31\u5931\u53bb\u5438\u5f15\u529b\u3002\u66ff\u4ee3\u4ea7\u54c1\u4f1a\u9650\u5236\u7ec6\u5206\u5e02\u573a\u5185\u4ef7\u683c\u548c\u5229\u6da6\u7684\u589e\u957f\u3002<\/p>\n

      \uff084\uff09\u8d2d\u4e70\u8005\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u52a0\u5f3a\u7684\u5a01\u80c1\u2236\u5982\u679c\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u4e2d\u8d2d\u4e70\u8005\u7684\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u5f88\u5f3a\u6216\u6b63\u5728\u52a0\u5f3a\uff0c\u8be5\u7ec6\u5206\u5e02\u573a\u5c31\u6ca1\u6709\u5438\u5f15\u529b\u3002\u8f83\u597d\u7684\u9632\u536b\u65b9\u6cd5\u662f\u63d0\u4f9b\u987e\u5ba2\u65e0\u6cd5\u62d2\u7edd\u7684\u4f18\u8d28\u4ea7\u54c1\u4f9b\u5e94\u5e02\u573a\u3002<\/p>\n

      \uff085\uff09\u4f9b\u5e94\u5546\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u52a0\u5f3a\u7684\u5a01\u80c1\u2236\u5982\u679c\u516c\u53f8\u539f\u6750\u6599\u548c\u8bbe\u5907\u4f9b\u5e94\u5546\uff0c\u80fd\u591f\u63d0\u4ef7\u6216\u8005\u964d\u4f4e\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8d28\u91cf\uff0c\u6216\u51cf\u5c11\u4f9b\u5e94\u6570\u91cf\uff0c\u90a3\u4e48\u8be5\u516c\u53f8\u6240\u5728\u7684\u7ec6\u5206\u5e02\u573a\u5c31\u4f1a\u6ca1\u6709\u5438\u5f15\u529b\u3002\u4e0e\u4f9b\u5e94\u5546\u5efa\u7acb\u826f\u597d\u5173\u7cfb\u548c\u5f00\u62d3\u591a\u79cd\u4f9b\u5e94\u6e20\u9053\u662f\u9632\u5fa1\u4e0a\u7b56\u3002<\/p>\n

3.\u7b26\u5408\u4f01\u4e1a\u76ee\u6807\u548c\u80fd\u529b<\/span><\/strong><\/p>\n

       \u67d0\u4e9b\u7ec6\u5206\u5e02\u573a\u867d\u7136\u6709\u8f83\u5927\u5438\u5f15\u529b\uff0c\u4f46\u4e0d\u80fd\u63a8\u52a8\u4f01\u4e1a\u5b9e\u73b0\u53d1\u5c55\u76ee\u6807\uff0c\u751a\u81f3\u5206\u6563\u4f01\u4e1a\u7684\u7cbe\u529b\uff0c\u4f7f\u4e4b\u65e0\u6cd5\u5b8c\u6210\u5176\u4e3b\u8981\u76ee\u6807\uff0c\u8fd9\u6837\u7684\u5e02\u573a\u5e94\u8003\u8651\u653e\u5f03\u3002\u6b64\u5916\uff0c\u8fd8\u5e94\u8003\u8651\u4f01\u4e1a\u7684\u8d44\u6e90\u6761\u4ef6\u662f\u5426\u9002\u5408\u5728\u67d0\u4e00\u7ec6\u5206\u5e02\u573a\u7ecf\u8425\u3002\u53ea\u6709\u9009\u62e9\u90a3\u4e9b\u4f01\u4e1a\u6709\u6761\u4ef6\u8fdb\u5165\u3001\u80fd\u5145\u5206\u53d1\u6325\u5176\u8d44\u6e90\u4f18\u52bf\u7684\u5e02\u573a\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\uff0c\u4f01\u4e1a\u624d\u4f1a\u7acb\u4e8e\u4e0d\u8d25\u4e4b\u5730\u3002<\/p>\n

\uff08\u4e8c\uff09\u76ee\u6807\u5e02\u573a\u57fa\u672c\u6a21\u5f0f\u53ca\u6218\u7565<\/span><\/strong><\/p>\n

1.\u76ee\u6807\u5e02\u573a\u7684\u9009\u62e9\u6a21\u5f0f<\/strong><\/span><\/p>\n

       \u4f01\u4e1a\u5728\u9009\u62e9\u76ee\u6807\u5e02\u573a\u65f6\uff0c\u9996\u5148\u8981\u786e\u5b9a\u76ee\u6807\u5e02\u573a\u9009\u62e9\u6a21\u5f0f\uff0c\u7136\u540e\u628a\u79d1\u5b66\u5408\u7406\u7684\u7b56\u7565\u5e94\u7528\u5176\u4e2d\uff0c\u4f01\u4e1a\u5728\u9009\u62e9\u76ee\u6807\u5e02\u573a\u65f6\uff0c\u6709\u4e94\u79cd\u53ef\u4f9b\u8003\u8651\u7684\u5e02\u573a\u8986\u76d6\u6a21\u5f0f\u3002<\/p>\n

\uff081\uff09\u5e02\u573a\u96c6\u4e2d\u5316\uff08Segment Concetration\uff09<\/span><\/strong><\/p>\n

        \u5e02\u573a\u96c6\u4e2d\u5316\u662f\u6307\u4f01\u4e1a\u9009\u62e9\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\uff0c\u7ecf\u8425\u4e00\u79cd\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u6ee1\u8db3\u67d0\u4e00\u7c7b\u987e\u5ba2\u7279\u5b9a\u7684\u9700\u8981\uff0c\u96c6\u4e2d\u529b\u91cf\u4e3a\u4e4b\u670d\u52a1\u3002\u8f83\u5c0f\u7684\u4f01\u4e1a\u4e00\u822c\u4f1a\u4e13\u95e8\u586b\u8865\u5e02\u573a\u7684\u67d0\u4e00\u90e8\u5206\u7a7a\u767d\u3002\u96c6\u4e2d\u8425\u9500\u4f7f\u4f01\u4e1a\u6df1\u523b\u4e86\u89e3\u8be5\u7ec6\u5206\u5e02\u573a\u7684\u9700\u6c42\u7279\u70b9\uff0c\u91c7\u7528\u9488\u5bf9\u7684\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u548c\u4fc3\u9500\u7b56\u7565\uff0c\u4ece\u800c\u83b7\u5f97\u5f3a\u6709\u529b\u7684\u5e02\u573a\u5730\u4f4d\u548c\u826f\u597d\u7684\u58f0\u8a89\uff0c\u4f46\u540c\u65f6\u4e5f\u9690\u542b\u8f83\u5927\u7684\u7ecf\u8425\u98ce\u9669\u3002<\/p>\n

\uff082\uff09\u4ea7\u54c1\u4e13\u4e1a\u5316\uff08Product Specialization\uff09<\/span><\/strong><\/p>\n

       \u4ea7\u54c1\u4e13\u4e1a\u5316\u662f\u6307\u4f01\u4e1a\u96c6\u4e2d\u751f\u4ea7\u4e00\u79cd\u7c7b\u578b\u7684\u7cfb\u5217\u4ea7\u54c1\uff0c\u5e76\u5c06\u5176\u9500\u552e\u7ed9\u5404\u4e2a\u987e\u5ba2\u7fa4\uff0c\u6ee1\u8db3\u5176\u5bf9\u4e00\u79cd\u7c7b\u578b\u4ea7\u54c1\u7684\u9700\u8981\u3002\u4f8b\u5982\u670d\u88c5\u5382\u5546\u5411\u9752\u5e74\u3001\u4e2d\u5e74\u548c\u8001\u5e74\u6d88\u8d39\u8005\u9500\u552e\u9ad8\u6863\u670d\u88c5\uff0c\u4f01\u4e1a\u4e3a\u4e0d\u540c\u7684\u987e\u5ba2\u63d0\u4f9b\u4e0d\u540c\u79cd\u7c7b\u7684\u9ad8\u6863\u670d\u88c5\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u800c\u4e0d\u751f\u4ea7\u6d88\u8d39\u8005\u9700\u8981\u7684\u5176\u4ed6\u6863\u6b21\u7684\u670d\u88c5\u3002\u8fd9\u6837\u4f01\u4e1a\u5728\u9ad8\u6863\u670d\u88c5\u4ea7\u54c1\u65b9\u9762\u6811\u7acb\u5f88\u9ad8\u7684\u58f0\u8a89\uff0c\u4f46\u4e00\u65e6\u51fa\u73b0\u5176\u4ed6\u54c1\u724c\u7684\u66ff\u4ee3\u54c1\u6216\u6d88\u8d39\u8005\u6d41\u884c\u7684\u504f\u597d\u8f6c\u79fb\uff0c\u4f01\u4e1a\u5c06\u9762\u4e34\u5de8\u5927\u7684\u5a01\u80c1\u3002<\/p>\n

\uff083\uff09\u5e02\u573a\u4e13\u4e1a\u5316\uff08Marketing Specialization\uff09<\/span><\/strong><\/p>\n

       \u5e02\u573a\u4e13\u4e1a\u5316\u662f\u6307\u4f01\u4e1a\u51b3\u5b9a\u751f\u4ea7\u591a\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u53ea\u5c06\u5176\u9500\u552e\u7ed9\u67d0\u4e00\u4e2a\u7279\u5b9a\u7684\u987e\u5ba2\u7fa4\uff0c\u6ee1\u8db3\u5176\u591a\u79cd\u9700\u8981\u3002\u4f8b\u5982\u4f01\u4e1a\u4e13\u95e8\u4e3a\u4e2d\u5e74\u6d88\u8d39\u8005\u63d0\u4f9b\u5404\u79cd\u6863\u6b21\u7684\u670d\u88c5\u3002\u4f01\u4e1a\u4e13\u95e8\u4e3a\u8fd9\u4e2a\u987e\u5ba2\u7fa4\u670d\u52a1\uff0c\u80fd\u5efa\u7acb\u826f\u597d\u7684\u58f0\u8a89\uff0c\u4f46\u4e00\u65e6\u8fd9\u4e2a\u987e\u5ba2\u7fa4\u7684\u9700\u6c42\u6f5c\u91cf\u548c\u7279\u70b9\u53d1\u751f\u7a81\u7136\u53d8\u5316\uff0c\u4f01\u4e1a\u8981\u627f\u62c5\u8f83\u5927\u98ce\u9669\u3002<\/p>\n

\uff084\uff09\u9009\u62e9\u4e13\u4e1a\u5316\uff08Selective Specialization\uff09<\/span><\/strong><\/p>\n

      \u9009\u62e9\u4e13\u4e1a\u5316\u662f\u6307\u4f01\u4e1a\u51b3\u5b9a\u6709\u9009\u62e9\u5730\u540c\u65f6\u8fdb\u5165\u82e5\u5e72\u4e2a\u5177\u6709\u5438\u5f15\u529b\u5e76\u4e14\u7b26\u5408\u4f01\u4e1a\u7684\u76ee\u6807\u548c\u8d44\u6e90\u7684\u7ec6\u5206\u5e02\u573a\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\uff0c\u5176\u4e2d\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u4e0e\u5176\u4ed6\u7ec6\u5206\u5e02\u573a\u4e4b\u95f4\u7684\u8054\u7cfb\u8f83\u5c0f\u3002\u4f01\u4e1a\u8981\u6709\u9488\u5bf9\u6027\u5730\u5411\u5404\u4e2a\u4e0d\u540c\u7684\u987e\u5ba2\u7fa4\u63d0\u4f9b\u4e0d\u540c\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u4ee5\u6ee1\u8db3\u5176\u7279\u5b9a\u7684\u9700\u8981\u3002\u8fd9\u4e00\u822c\u662f\u751f\u4ea7\u7ecf\u8425\u80fd\u529b\u8f83\u5f3a\u7684\u4f01\u4e1a\u5728\u51e0\u4e2a\u7ec6\u5206\u5e02\u573a\u5747\u6709\u8f83\u5927\u5438\u5f15\u529b\u65f6\u6240\u91c7\u53d6\u7684\u51b3\u7b56\uff0c\u5176\u4f18\u70b9\u662f\u53ef\u4ee5\u6709\u6548\u5730\u5206\u6563\u7ecf\u8425\u98ce\u9669\u3002<\/p>\n

\uff085\uff09\u5e02\u573a\u5168\u9762\u5316\uff08Marketing Comprehensive\uff09<\/span><\/strong><\/p>\n

       \u5e02\u573a\u5168\u9762\u5316\u662f\u6307\u4f01\u4e1a\u751f\u4ea7\u5404\u79cd\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u5168\u9762\u5730\u6ee1\u8db3\u5e02\u573a\u4e0a\u6240\u6709\u987e\u5ba2\u7fa4\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u4e5f\u5c31\u662f\u4f01\u4e1a\u4ee5\u6240\u6709\u7684\u7ec6\u5206\u5e02\u573a\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\uff0c\u4f8b\u5982\u670d\u88c5\u5382\u5546\u4e3a\u4e0d\u540c\u5e74\u9f84\u5c42\u6b21\u7684\u987e\u5ba2\u63d0\u4f9b\u5404\u79cd\u6863\u6b21\u7684\u670d\u88c5\u3002\u4e00\u822c\u53ea\u6709\u5b9e\u529b\u5f3a\u5927\u7684\u5927\u4f01\u4e1a\u624d\u80fd\u91c7\u7528\u8fd9\u79cd\u7b56\u7565\uff0c\u4f8b\u5982IBM\u516c\u53f8\u5728\u8ba1\u7b97\u673a\u5e02\u573a\u3001\u5b9d\u6d01\u516c\u53f8\u5728\u6d17\u62a4\u7528\u54c1\u5e02\u573a\u5f00\u53d1\u4f17\u591a\u4ea7\u54c1\uff0c\u6ee1\u8db3\u5404\u79cd\u6d88\u8d39\u9700\u6c42\u3002<\/p>\n

2.\u76ee\u6807\u5e02\u573a\u6218\u7565<\/span><\/strong><\/p>\n

       \u901a\u8fc7\u5bf9\u76ee\u6807\u5e02\u573a\u7684\u8bc4\u4f30\uff0c\u53ef\u80fd\u4f1a\u6709\u4e0d\u6b62\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\u7b26\u5408\u4f01\u4e1a\u8981\u6c42\u3002\u4e00\u822c\u6765\u8bf4\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u6761\u4ef6\u9009\u62e9\u4e09\u79cd\u76ee\u6807\u5e02\u573a\u6218\u7565\u3002<\/p>\n

\uff081\uff09\u65e0\u5dee\u5f02\u5e02\u573a\u8425\u9500\u6218\u7565<\/a>\uff08Undifferentiated Marketing Strategy\uff09<\/span><\/strong><\/p>\n

       \u8be5\u6218\u7565\u662f\u628a\u6574\u4e2a\u5e02\u573a\u4f5c\u4e3a\u4e00\u4e2a\u5927\u76ee\u6807\u5f00\u5c55\u8425\u9500\uff0c\u4f01\u4e1a\u4ee5\u4e00\u79cd\u4ea7\u54c1\u3001\u4e00\u79cd\u8425\u9500\u7ec4\u5408\uff0c\u529b\u6c42\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u6ee1\u8db3\u5c3d\u53ef\u80fd\u591a\u7684\u987e\u5ba2\u7684\u9700\u6c42\u3002\u8fd9\u79cd\u8425\u9500\u6218\u7565<\/a>\u5f3a\u8c03\u6d88\u8d39\u8005\u7684\u5171\u540c\u9700\u8981\uff0c\u800c\u5ffd\u89c6\u5176\u5dee\u5f02\u6027\uff0c\u9002\u5408\u7528\u4e8e\u6d88\u8d39\u9700\u6c42\u504f\u597d\u6bd4\u8f83\u4e00\u81f4\u3001\u5e02\u573a\u96c6\u4e2d\u7684\u4ea7\u54c1\u3002<\/p>\n

        \u65e0\u5dee\u5f02\u8425\u9500\u7684\u7406\u8bba\u57fa\u7840\u662f\u6210\u672c\u7684\u7ecf\u6d4e\u6027\uff0c\u5176\u4f18\u70b9\u5728\u4e8e\u5bf9\u5355\u4e00\u7684\u4ea7\u54c1\u8fdb\u884c\u5927\u6279\u91cf\u7684\u751f\u4ea7\u3001\u50a8\u8fd0\u548c\u9500\u552e\uff0c\u51cf\u5c11\u4e86\u751f\u4ea7\u4e0e\u50a8\u8fd0\u6210\u672c;\u65e0\u5dee\u5f02\u7684\u5e7f\u544a\u5ba3\u4f20\u548c\u5176\u4ed6\u4fc3\u9500\u6d3b\u52a8\u53ef\u4ee5\u8282\u7701\u4fc3\u9500\u8d39\u7528;\u4e0d\u641e\u5e02\u573a\u7ec6\u5206\uff0c\u53ef\u4ee5\u51cf\u5c11\u4f01\u4e1a\u5728\u5e02\u573a\u8c03\u67e5\u3001\u4ea7\u54c1\u5f00\u53d1\u3001\u5236\u5b9a\u5404\u79cd\u8425\u9500\u7ec4\u5408\u65b9\u6848\u7b49\u65b9\u9762\u7684\u8425\u9500\u6295\u5165\u3002\u7136\u800c\u5355\u4e00\u4ea7\u54c1\u8981\u4ee5\u540c\u6837\u7684\u65b9\u5f0f\u5e7f\u6cdb\u9500\u552e\u5e76\u53d7\u5230\u6240\u6709\u8d2d\u4e70\u8005\u7684\u6b22\u8fce\uff0c\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u56e0\u4e3a\u4e0d\u80fd\u6ee1\u8db3\u4e0d\u540c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5dee\u5f02\u9700\u6c42\uff0c\u96be\u4ee5\u9002\u5e94\u5e02\u573a\u9700\u8981\u7684\u53d1\u5c55\u53d8\u5316\uff0c\u800c\u4e14\u6781\u6613\u9020\u6210\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\u548c\u5e02\u573a\u9971\u548c\uff0c\u800c\u8f83\u5c0f\u7684\u7ec6\u5206\u5e02\u573a\u53c8\u88ab\u5ffd\u89c6\uff0c\u81f4\u4f7f\u4f01\u4e1a\u4e27\u5931\u673a\u4f1a\uff0c\u4e00\u822c\u4e0d\u5b9c\u957f\u671f\u91c7\u7528\u8fd9\u79cd\u6218\u7565\u3002<\/p>\n

\uff082\uff09\u5dee\u5f02\u6027\u5e02\u573a\u8425\u9500\u6218\u7565<\/a>\uff08Differentiated Marketing Strategy\uff09<\/span><\/strong><\/p>\n

       \u8be5\u6218\u7565\u901a\u5e38\u662f\u628a\u6574\u4f53\u5e02\u573a\u5212\u5206\u4e3a\u82e5\u5e72\u7ec6\u5206\u5e02\u573a\uff0c\u9488\u5bf9\u4e0d\u540c\u76ee\u6807\u5e02\u573a\u7684\u7279\u70b9\uff0c\u5206\u522b\u5236\u8ba2\u51fa\u4e0d\u540c\u7684\u8425\u9500\u8ba1\u5212\uff0c\u6309\u8ba1\u5212\u751f\u4ea7\u76ee\u6807\u5e02\u573a\u6240\u9700\u8981\u7684\u5546\u54c1\uff0c\u6ee1\u8db3\u4e0d\u540c\u6d88\u8d39\u8005\u7684\u9700\u8981\uff0c\u5145\u5206\u80af\u5b9a\u4e86\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5f02\u8d28\u6027\u3002<\/p>\n

       \u5dee\u5f02\u6027\u8425\u9500\u6218\u7565<\/a>\u7684\u4f18\u70b9\u662f\u2236\u5c0f\u6279\u91cf\u3001\u591a\u54c1\u79cd\u3001\u751f\u4ea7\u7075\u6d3b\u3001\u9488\u5bf9\u6027\u5f3a\uff0c\u4f7f\u6d88\u8d39\u8005\u9700\u6c42\u66f4\u597d\u5730\u5f97\u5230\u6ee1\u8db3\uff0c\u7531\u6b64\u4fc3\u8fdb\u4ea7\u54c1\u9500\u552e\u3002\u4f8b\u5982\uff0c\u5b9d\u6d01\u516c\u53f8\u751f\u4ea7\u591a\u79cd\u591a\u6837\u7684\u6d17\u53d1\u6c34\uff0c\u5982\u53bb\u5c51\u7684\u6d77\u98de\u4e1d\u3001\u67d4\u987a\u7684\u98d8\u67d4\u3001\u6ecb\u517b\u7684\u6f58\u5a77\u7b49\uff0c\u4ee5\u6b64\u6ee1\u8db3\u5404\u7c7b\u4e0d\u540c\u9700\u6c42\u7684\u6d88\u8d39\u8005\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u4f01\u4e1a\u662f\u5728\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u4e0a\u7ecf\u8425\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u53ef\u4ee5\u51cf\u5c11\u7ecf\u8425\u98ce\u9669\uff0c\u4e00\u65e6\u4f01\u4e1a\u5728\u67d0\u4e9b\u7ec6\u5206\u5e02\u573a\u4e0a\u83b7\u5f97\u6210\u529f\uff0c\u53c8\u6709\u52a9\u4e8e\u63d0\u9ad8\u5e02\u573a\u5360\u6709\u7387\u5e76\u80fd\u63d0\u9ad8\u4f01\u4e1a\u7684\u5f62\u8c61\u3002<\/p>\n

       \u5dee\u5f02\u6027\u8425\u9500\u6218\u7565<\/a>\u4e0d\u8db3\u4e4b\u5904\u4e3b\u8981\u4f53\u73b0\u5728\u4e24\u4e2a\u65b9\u9762\u2236\u4e00\u662f\u589e\u52a0\u8425\u9500\u6210\u672c\uff0c\u7531\u4e8e\u4ea7\u54c1\u54c1\u79cd\u591a\uff0c\u7ba1\u7406\u548c\u5b58\u8d27\u6210\u672c\u5c06\u589e\u52a0\uff0c\u5e76\u4e14\u7531\u4e8e\u516c\u53f8\u5fc5\u987b\u9488\u5bf9\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\u53d1\u5c55\u72ec\u7acb\u7684\u8425\u9500\u8ba1\u5212\uff0c\u4f1a\u589e\u52a0\u4f01\u4e1a\u5728\u5e02\u573a\u8c03\u67e5\u3001\u4fc3\u9500\u548c\u6e20\u9053\u7ba1\u7406\u7b49\u65b9\u9762\u7684\u8425\u9500\u6210\u672c;\u4e8c\u662f\u53ef\u80fd\u4f7f\u4f01\u4e1a\u7684\u8d44\u6e90\u914d\u7f6e\u4e0d\u80fd\u6709\u6548\u96c6\u4e2d\uff0c\u987e\u6b64\u5931\u5f7c\uff0c\u751a\u81f3\u5728\u4f01\u4e1a\u5185\u90e8\u51fa\u73b0\u5f7c\u6b64\u4e89\u593a\u8d44\u6e90\u7684\u73b0\u8c61\uff0c\u4f7f\u62f3\u5934\u4ea7\u54c1\u96be\u4ee5\u5f62\u6210\u4f18\u52bf\u3002<\/p>\n

       \u4f01\u4e1a\u91c7\u53d6\u5dee\u5f02\u5316\u5e02\u573a\u8425\u9500\u6218\u7565<\/a>\u5fc5\u987b\u6ee1\u8db3\u4ee5\u4e0b\u6761\u4ef6\u2236\u4f01\u4e1a\u7684\u4eba\u529b\u3001\u7269\u529b\u3001\u8d22\u529b\u6bd4\u8f83\u96c4\u539a\uff0c\u80fd\u8fdb\u884c\u591a\u54c1\u79cd\u751f\u4ea7;\u4f01\u4e1a\u7684\u6280\u672f\u6c34\u5e73\u3001\u8bbe\u8ba1\u80fd\u529b\u80fd\u591f\u9002\u5e94\u591a\u54c1\u79cd\u751f\u4ea7\u7684\u8981\u6c42;\u4f01\u4e1a\u7684\u8425\u9500\u7ba1\u7406\u4eba\u5458\u6c34\u5e73\u8f83\u9ad8\uff0c\u80fd\u9002\u5e94\u591a\u79cd\u5e02\u573a\u7684\u8981\u6c42;\u4ea7\u54c1\u9500\u552e\u989d\u7684\u63d0\u9ad8\u5927\u4e8e\u8425\u9500\u8d39\u7528\u589e\u52a0\u7684\u6bd4\u4f8b\u3002<\/p>\n

\uff083\uff09\u5bc6\u96c6\u6027\u5e02\u573a\u8425\u9500\u6218\u7565<\/a>\uff08Concentrated Marketing Strategy\uff09<\/span><\/strong><\/p>\n

       \u8be5\u6218\u7565\u662f\u5728\u5e02\u573a\u7ec6\u5206\u7684\u57fa\u7840\u4e0a\uff0c\u4f01\u4e1a\u96c6\u4e2d\u529b\u91cf\u63a8\u51fa\u4e00\u79cd\u6216\u5c11\u6570\u51e0\u79cd\u4ea7\u54c1\u548c\u5e02\u573a\u8425\u9500\u7ec4\u5408\u624b\u6bb5\uff0c\u5bf9\u4e00\u4e2a\u6216\u5c11\u6570\u51e0\u4e2a\u5b50\u5e02\u573a\u52a0\u4ee5\u6ee1\u8db3\u7684\u6218\u7565\uff0c\u8fd9\u79cd\u6218\u7565\u53c8\u88ab\u79f0\u4e3a”\u5f25\u9699”\u6218\u7565\uff0c\u5373\u5f25\u8865\u5e02\u573a\u7a7a\u9699\u7684\u610f\u601d\u3002\u5b83\u7740\u773c\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5dee\u5f02\u6027\uff0c\u91cd\u70b9\u653e\u5728\u67d0\u4e00\u4e2a\u6216\u51e0\u4e2a\u6d88\u8d39\u8005\u7fa4\uff0c\u4ee5\u8c0b\u6c42\u5728\u8f83\u5c0f\u7684\u5e02\u573a\u4e0a\u5360\u6709\u8f83\u5927\u7684\u5e02\u573a\u4efd\u989d\uff0c\u4e00\u822c\u9002\u5408\u4e8e\u8d44\u6e90\u8584\u5f31\u7684\u5c0f\u4f01\u4e1a\u3002<\/p>\n

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