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        \u54c1\u724c\u7ecf\u6d4e\u65f6\u4ee3\u5230\u6765\u3002\u54c1\u724c\u7684\u8fc5\u731b\u589e\u957f\u4f7f\u5f97\u5b83\u5bf9\u4e16\u754c\u7ecf\u6d4e\u53d8\u5f97\u65e5\u76ca\u91cd\u8981\uff0c\u4ece\u800c\u4f7f\u54c1\u724c\u8425\u9500\u7684\u6982\u5ff5\u548c\u6218\u7565\u6709\u4e86\u5f88\u5927\u53d1\u5c55\u3002\u5168\u7403\u8303\u56f4\u5185\u7684\u54c1\u724c\u8d38\u6613\u7684\u4e0d\u65ad\u589e\u957f\uff0c\u4e16\u754c\u7ea7\u7684\u54c1\u724c\u4e0d\u65ad\u51fa\u53e3\u5230\u4e16\u754c\u5404\u5730\u3002\u54c1\u724c\u7684\u8fc5\u731b\u53d1\u5c55\u548c\u5176\u7ecf\u6d4e\u8d21\u732e\u5df2\u7ecf\u5f15\u8d77\u4eba\u4eec\u5bf9\u54c1\u724c\u8425\u9500\u7684\u66f4\u591a\u5173\u6ce8\u3002\u4e00\u4e2a\u7ecf\u6d4e\u793e\u4f1a\u5b9e\u4f53\u8fdb\u5165\u54c1\u724c\u7ade\u4e89\u65f6\u4ee3\u540e\uff0c\u5fc5\u7136\u8868\u73b0\u51fa\u4ee5\u4e0b\u7279\u5f81\u2236<\/p>\n

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        \u5c24\u5176\u662f\u6bcf\u4e00\u884c\u4e1a\u7684\u524d\u51e0\u540d\u5f3a\u52bf\u54c1\u724c\u5360\u6709\u7edd\u5bf9\u91cf\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5bf9\u5e02\u573a\u5f62\u52bf\u5177\u6709\u51b3\u5b9a\u6027\u7684\u5f71\u54cd\u3002\u897f\u65b9\u53d1\u8fbe\u56fd\u5bb6\u7686\u5df2\u8fdb\u5165\u54c1\u724c\u7ade\u4e89\u65f6\u4ee3\u3002\u636e\u7edf\u8ba1\uff0c\u5360\u5168\u7403\u54c1\u724c\u4e0d\u8db33%\u7684\u540d\u724c\u4ea7\u54c1\uff0c\u5360\u6709\u5168\u7403\u5e02\u573a\u768440%\uff0c\u5168\u7403\u9500\u552e\u989d\u768450%\u3002\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\uff0c\u5927\u90e8\u5206\u884c\u4e1a\u90fd\u9010\u6b65\u51fa\u73b0\u5c11\u6570\u51e0\u4e2a\u5e02\u573a\u5360\u6709\u7387\u5f88\u9ad8\u7684\u56fd\u5185\u77e5\u540d\u54c1\u724c\uff0c\u6bd4\u5982IT\u4e1a\u7684IBM\u3001\u6234\u5c14\uff08Dell\uff09\u3001\u4e09\u661f\uff08Samsung\uff09\u3001\u7d22\u5c3c\uff08Sony\uff09;\u5bb6\u7535\u4e1a\u7684\u6d77\u5c14\uff08Haier\uff09\u3001\u957f\u8679\uff08Changhong\uff09\u3001\u5eb7\u4f73\uff08Konka\uff09;\u6c7d\u8f66\u4e1a\u7684\u4e00\u6c7d\u3001\u4e0a\u6c7d\u3001\u4e8c\u6c7d;\u901a\u8baf\u4e1a\u7684\u8bfa\u57fa\u4e9a\uff08Nokia\uff09\u3001\u6469\u6258\u7f57\u62c9\uff08Motorola\uff09\u3001\u897f\u95e8\u5b50\uff08Siemens\uff09\u7b49\u3002<\/p>\n

\uff082\uff09\u5f3a\u52bf\u54c1\u724c\u51ed\u501f\u5176\u54c1\u724c\u6548\u5e94\u6108\u5927\u6108\u5f3a<\/span><\/strong><\/p>\n

       \u54c1\u724c\u7ade\u4e89\u65f6\u4ee3\uff0c\u5c31\u662f\u540d\u724c\u6536\u62fe\u6742\u724c\u7684\u65f6\u4ee3\u3002\u636e\u8054\u5408\u56fd\u6709\u5173\u90e8\u95e8\u7edf\u8ba1\uff0c\u5728\u5168\u7403100\u4e2a\u6700\u5927\u7684\u7ecf\u6d4e\u4f53\u4e2d\uff0c\u6709\u4e00\u534a\u4ee5\u4e0a\u662f\u516c\u53f8\u800c\u975e\u56fd\u5bb6\u3002\u4f8b\u5982\uff0c\u65e5\u672c\u7684\u4e09\u83f1\u516c\u53f8\uff0c\u5176\u5e74\u9500\u552e\u989d\u5c31\u8d85\u8fc7\u4e86\u745e\u58eb\u3001\u963f\u6839\u5ef7\u3001\u5370\u5ea6\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u56db\u56fd\u7684\u56fd\u6c11\u751f\u4ea7\u603b\u503c\u7684\u603b\u548c;\u7f8e\u56fd\u7684\u798f\u7279\u548c\u6c83\u5c14\u739b\uff08Wal-mart\uff09\u5206\u522b\u8d85\u8fc7\u4e86\u4e2d\u56fd\u9999\u6e2f\u5730\u533a\u3001\u4ee5\u8272\u5217\u7684\u56fd\u6c11\u751f\u4ea7\u603b\u503c\u3002\u5c06\u5168\u7403\u6700\u5927\u7684200\u5bb6\u5927\u516c\u53f8\u7684\u529b\u91cf\u52a0\u5728\u4e00\u8d77\uff0c\u53ef\u4ee5\u63a7\u5236\u5168\u7403\u7ecf\u6d4e\u768430%\u3002<\/p>\n

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       \u5f3a\u52bf\u54c1\u724c\u51ed\u501f\u54c1\u724c\u7ba1\u7406\u4e2d\u7684\u5dee\u5f02\u5316\u6218\u7565\uff0c\u4f7f\u5176\u5b9a\u4ef7\u660e\u663e\u9ad8\u4e8e\u6742\u724c\u6216\u65e0\u5546\u6807\u4ea7\u54c1\u3002\u8fd9\u79cd\u4ef7\u683c\u5dee\u5f02\u6070\u662f\u5f3a\u52bf\u54c1\u724c\u7684\u9ad8\u989d\u5229\u6da6\u6240\u5728\u3002\u5f3a\u52bf\u54c1\u724c\u4ef7\u683c\u4f18\u52bf\u7684\u57fa\u7840\u4e3b\u8981\u662f\u53ef\u9760\u4f18\u5f02\u8d28\u91cf\u3001\u521b\u65b0\u7406\u5ff5\u548c\u4f18\u826f\u670d\u52a1;\u5bf9\u4e8e\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u83b7\u5f97\u4e86\u6d88\u8d39\u8005\u6ee1\u610f\u548c\u6d88\u8d39\u8005\u4ef7\u503c\u3002\u6d88\u8d39\u8005\u8ba4\u724c\u8d2d\u4e70\u7684\u5fc3\u7406\u6027\u9700\u6c42\u65e5\u76ca\u51f8\u663e\u3002\u7ecf\u6d4e\u5f62\u6001\u8fdb\u5165\u4e70\u65b9\u5e02\u573a\u540e\uff0c\u6d88\u8d39\u8005\u8ffd\u6c42\u7684\u662f\u6d88\u8d39\u5c42\u6b21\u548c\u54c1\u4f4d\uff0c\u5f80\u5f80\u503e\u5411\u4e8e\u8ba4\u724c\u8d2d\u4e70\uff0c\u4ece\u800c\u4f7f\u54c1\u724c\u7684\u9700\u6c42\u4e0a\u5347\uff0c\u5f3a\u52bf\u54c1\u724c\u4ea7\u54c1\u7684\u4ef7\u683c\u9700\u6c42\u5f39\u6027\u4e0b\u964d\u3002<\/p>\n

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       \u897f\u65b9\u56fd\u5bb6\u7684\u653f\u5e9c\u65e9\u5df2\u5f00\u59cb\u91c7\u53d6\u6781\u529b\u63aa\u65bd\u548c\u63a8\u8350\u624b\u6bb5\uff0c\u9f13\u52b1\u548c\u63a8\u52a8\u4f01\u4e1a\u521b\u7acb\u5f3a\u52bf\u54c1\u724c\u3001\u53d1\u5c55\u540d\u724c\u3001\u4fdd\u62a4\u540d\u724c\u548c\u7ba1\u7406\u540d\u724c;\u4ed6\u4eec\u7684\u54c1\u724c\u7ba1\u7406\u5927\u6f6e\u5df2\u7ecf\u51e0\u756a\u8d77\u843d\uff0c\u6ce2\u6f9c\u58ee\u9614\uff0c\u524d\u4e24\u5e74\u88ad\u6765\u7684\u7b2c\u4e94\u6d6a\uff0c\u5219\u66f4\u662f\u52bf\u4e0d\u53ef\u5f53\u3002\u897f\u65b9\u53d1\u8fbe\u56fd\u5bb6\u653f\u5e9c\u7531\u4e8e\u5176\u4e0e\u8d22\u56e2\u4e4b\u95f4\u7684\u7279\u6b8a\u5173\u7cfb\uff0c\u5fc5\u7136\u5728\u5236\u5b9a\u7ecf\u6d4e\u3001\u653f\u6cbb\u3001\u5916\u4ea4\u7b49\u653f\u7b56\u65f6\u504f\u5411\u4e8e\u5f3a\u52bf\u54c1\u724c\uff0c\u56fd\u5bb6\u5143\u9996\u5728\u8fdb\u884c\u8bbf\u95ee\u65f6\u6bcf\u6bcf\u5e26\u9886\u5e9e\u5927\u7684\u4f01\u4e1a\u5bb6\u4ee3\u8868\u56e2\uff0c\u5176\u6839\u672c\u76ee\u7684\u8fd8\u662f\u4e3a\u4e86\u5176\u56fd\u5bb6\u7684\u5f3a\u52bf\u54c1\u724c\u7684\u53d1\u5c55\u548c\u62d3\u5c55\u3002<\/p>\n

      19\u4e16\u7eaa80\u5e74\u4ee3\u521d\uff0c\u897f\u6b27\u51fa\u73b0\u4e00\u4e9b\u4ee5\u82f1\u56fd\u57fa\u5c14\u5927\u5b66\uff08Keele University\uff09\u798f\u514b\u8428\u5c14\u6559\u6388\u4e3a\u4ee3\u8868\u7684\u7814\u7a76\u54c1\u724c\u7ba1\u7406\u7684\u5b66\u8005\uff0c\u53d1\u8868\u4e86\u4e00\u4e9b\u5173\u4e8e\u54c1\u724c\u7ba1\u7406\u7684\u6838\u5fc3\u8bba\u6587;\u6cd5\u56fd\u54c1\u724c\u7ba1\u7406\u5b66\u8005\u8ba9\u00b7\u8bfa\u5c14\u00b7\u5361\u83f2\u52d21992\u5e74\u51fa\u7248\u300a\u6218\u7565\u6027\u54c1\u724c\u7ba1\u7406\u300b;\u7f8e\u56fd\u5219\u6d8c\u73b0\u51fa\u4ee5\u6c64\u59c6\u00b7\u9093\u80af\uff08Tom Duncan\uff09\u3001\u5927\u536b\u00b7A.\u827e\u514b\uff08David A. Aaker\uff09\u3001\u6797\u6069\u00b7\u963f\u666e\u7ecd\uff08Lynn B.Upshaw\uff09\u4e3a\u4ee3\u8868\u7684\u4e00\u5927\u6279\u7814\u7a76\u54c1\u724c\u7ba1\u7406\u7684\u4e13\u5bb6\u3001\u6559\u6388\u3002\u5927\u536b\u00b7A.\u827e\u514b\u8457\u7684\u54c1\u724c\u7ba1\u7406”\u4e09\u90e8\u66f2\uff08\u300a\u521b\u5efa\u5f3a\u52bf\u54c1\u724c\u300b\u3001\u300a\u7ba1\u7406\u54c1\u724c\u8d44\u4ea7\u300b\u3001\u300a\u54c1\u724c\u9886\u5bfc\u300b\uff09\u662f\u7ee7\u7f8e\u56fd\u54c8\u4f5b\u5546\u5b66\u9662\u6559\u6388\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\uff08Michael E.Porter\uff09\u7684\u8457\u540d”\u4e09\u90e8\u66f2”\uff08\u300a\u7ade\u4e89\u6218\u7565\u300b\u3001\u300a\u7ade\u4e89\u4f18\u52bf\u300b\u3001\u300a\u56fd\u5bb6\u7ade\u4e89\u4f18\u52bf\u300b\uff09\u4e4b\u540e\u7684\u53c8\u4e00\u7ecf\u5178\u5957\u9910;\u6797\u6069\u00b7\u963f\u666e\u7ecd1997\u5e74\u51fa\u7248\u7684\u4e13\u8457\u300a\u6218\u7565\u54c1\u724c\u7ba1\u7406\u300b\u4e43\u662f\u5f53\u4eca\u54c1\u724c\u7ba1\u7406\u7684\u96c6\u5927\u6210\u7ecf\u5178\u3002<\/p>\n

      \u5728\u8fd9\u4e2a”\u65e0\u5f62\u63a7\u5236\u6709\u5f62\u7684\u65f6\u4ee3”\u3002\u54c1\u724c\u8425\u9500\u4f5c\u4e3a\u4e00\u79cd\u5168\u65b0\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u662f\u5e02\u573a\u7ecf\u6d4e\u53d1\u5c55\u5230\u4fe1\u606f\u5316\u3001\u5168\u7403\u5316\u65f6\u4ee3\u7684\u4ea7\u7269\u3002\u968f\u7740\u5de5\u4e1a\u7ecf\u6d4e\u5411\u5168\u7403\u5316\u4fe1\u606f\u7ecf\u6d4e\u7684\u8fc7\u6e21\uff0c\u5404\u4f01\u4e1a\u5c06\u4ee5\u54c1\u724c\u4e3a\u6838\u5fc3\uff0c\u901a\u8fc7\u77e5\u8bc6\u800c\u4e0d\u662f\u91d1\u878d\u8d44\u672c\u6216\u81ea\u7136\u8d44\u6e90\u7b49\u6765\u57f9\u690d\u6838\u5fc3\u7ade\u4e89\u529b\u548c\u7ade\u4e89\u4f18\u52bf\u3002\u5b83\u8ba9\u4f01\u4e1a\u6709\u53ef\u80fd\u6446\u8131\u81ea\u8eab\u91d1\u878d\u6216\u81ea\u7136\u8d44\u6e90\u6709\u9650\u7684\u5236\u7ea6\uff0c\u4f7f\u4f01\u4e1a\u83b7\u5f97\u4e86\u6301\u7eed\u53d1\u5c55\uff0c\u56e0\u800c\u5177\u6709\u5f3a\u5927\u7684\u751f\u547d\u529b\u548c\u6781\u5176\u5e7f\u9614\u7684\u53d1\u5c55\u524d\u666f\u3002<\/p>\n

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