\n<\/span><\/p>\n

\u4ec0\u4e48\u662fVI?\u8981\u7406\u89e3\u8fd9\u4e2a\u95ee\u9898\uff0c\u5fc5\u987b\u5148\u4e86\u89e3\u4ec0\u4e48\u662fCI\u3002CI\u7684\u5177\u4f53\u7ec4\u6210\u90e8\u5206:\u7406\u5ff5\u8bc6\u522b(MI)\uff0c\u884c\u4e3a\u8bc6\u522b(BI)\uff0c\u89c6\u89c9\u8bc6\u522b(VI)\u3002<\/span><\/p>\n

CIS\u662f\u4ec0\u4e48?<\/span><\/p>\n

CIS\u662fCorporate Identity System\u9996\u5b57\u6bcd\u7f29\u5199\uff0c\u610f\u601d\u662f”\u4f01\u4e1a\u5f62\u8c61\u8bc6\u522b\u7cfb\u7edf”\u3002”\u4f01\u4e1a\u7684\u7edf\u4e00\u5316\u7cfb\u7edf”\uff0c”\u4f01\u4e1a\u7684\u81ea\u6211\u7edf\u4e00\u5316\u7cfb\u7edf”\uff0cCIS\u628a\u4f01\u4e1a\u5f62\u8c61\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\u8fdb\u884c\u5efa\u8bbe\u548c\u53d1\u5c55\u3002<\/span><\/p>\n

60\u5e74\u4ee3\uff0c\u7f8e\u56fd\u4eba\u9996\u5148\u63d0\u51fa\u4e86\u4f01\u4e1aCI\u8bbe\u8ba1\u7684\u6982\u5ff5\u3002<\/span><\/p>\n

CIS\u7684\u4e3b\u8981\u542b\u4e49:\u4f01\u4e1a\u6587\u5316\u548c\u7ecf\u8425\u7406\u5ff5\uff0c\u7edf\u4e00\u8bbe\u8ba1\uff0c\u5229\u7528\u6574\u4f53\u8868\u8fbe\u4f53\u7cfb(\u5c24\u5176\u662f\u89c6\u89c9\u8868\u8fbe\u7cfb\u7edf)\u4f20\u8fbe\u7ed9\u5185\u90e8\u548c\u516c\u5171\u4f01\u4e1a\u4ea7\u751f\u4e00\u81f4\u7684\u8ba4\u540c\uff0c\u5f62\u6210\u826f\u597d\u7684\u4f01\u4e1a\u5370\u8c61\uff0c\u5408\u5e76\u4f01\u4e1a\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6700\u7ec8\u9500\u552e\u3002CIS\u7684\u76ee\u6807\u662f\uff0c\u516c\u53f8\u53ef\u4ee5\u8bbe\u8ba1\u81ea\u5df1\u7684\u529e\u516c\u5ba4\uff0c\u901a\u8fc7CI\u7cfb\u7edf\uff0c\u5c06\u751f\u4ea7\u7cfb\u7edf\u3001\u7ba1\u7406\u7cfb\u7edf\u548c\u8425\u9500\u3001\u5305\u88c5\u3001\u5e7f\u544a\u548c\u4fc3\u9500\u5f62\u8c61\u505a\u4e00\u4e2a\u6807\u51c6\u5316\u8bbe\u8ba1\u548c\u7edf\u4e00\u7ba1\u7406\uff0c\u4ece\u800c\u8c03\u52a8\u4f01\u4e1a\u7684\u79ef\u6781\u6027\u548c\u6bcf\u4e2a\u5458\u5de5\u7684\u5f52\u5c5e\u611f\u3001\u8eab\u4efd\u8ba4\u540c\uff0c\u4f7f\u5404\u804c\u80fd\u90e8\u95e8\u80fd\u591f\u6709\u6548\u7684\u5408\u4f5c\u3002\u5bf9\u5916\uff0c\u901a\u8fc7\u7b26\u53f7\u5f62\u5f0f\u7684\u6574\u5408\uff0c\u5f62\u6210\u4e86\u72ec\u7279\u7684\u4f01\u4e1a\u5f62\u8c61\uff0c\u4ee5\u65b9\u4fbf\u5e02\u6c11\u8bc6\u522b\uff0c\u8ba4\u540c\u4f01\u4e1a\u5f62\u8c61\uff0c\u63a8\u5e7f\u4ed6\u4eec\u7684\u4ea7\u54c1\u6216\u8fdb\u884c\u670d\u52a1\u7684\u63a8\u5e7f\u3002<\/span><\/p>\n

CI\u5305\u542b\u4ee5\u4e0b\u4e24\u4e2a\u6982\u5ff5\u7684\u5177\u4f53\u7ec4\u6210\u90e8\u5206:<\/span><\/p>\n

\u7b2c\u4e00\uff0cCI\u662f\u4e00\u4e2a\u6e05\u695a\u5730\u8ba4\u8bc6\u5230\u4f01\u4e1a\u7406\u5ff5\u548c\u4f01\u4e1a\u6587\u5316\u7684\u8bbe\u8ba1;<\/span><\/p>\n

\u7b2c\u4e8c\uff0c\u5728\u4f01\u4e1a\u7406\u5ff5\u7684\u57fa\u7840\u4e0a\uff0cCI\u662f\u6807\u5fd7\u548c\u6807\u51c6\u5b57\uff0c\u662f\u4f01\u4e1a\u6587\u5316\u7684\u901a\u8baf\u5de5\u5177\u3002\u6362\u53e5\u8bdd\u8bf4\uff0cCI\u7cfb\u7edf\u662f\u7531MI(\u7406\u5ff5\u8bc6\u522bMind Identity)\uff0cBI(\u884c\u4e3a\u8bc6\u522bBehavior Identity)\uff0cVI(\u89c6\u89c9\u8bc6\u522bVisual Identity)\u4e09\u4e2a\u65b9\u9762\u7ec4\u6210\uff0c\u5728CIS\u7684\u4e09\u5927\u6784\u6210\u4e2d\uff0c\u5176\u6838\u5fc3\u662fMI\uff0c\u5b83\u662f\u6574\u4e2aCIS\u7684\u6700\u9ad8\u51b3\u7b56\u5c42\uff0c\u7ed9\u6574\u4e2a\u7cfb\u7edf\u5960\u5b9a\u4e86\u7406\u8bba\u57fa\u7840\u548c\u884c\u4e3a\u51c6\u5219\uff0c\u5e76\u901a\u8fc7BI\u4e0eVI\u8868\u8fbe\u51fa\u6765\u3002\u6240\u6709\u7684\u884c\u4e3a\u6d3b\u52a8\u4e0e\u89c6\u89c9\u8bbe\u8ba1\u90fd\u662f\u56f4\u7ed5\u7740MI\u8fd9\u4e2a\u4e2d\u5fc3\u5c55\u5f00\u7684\uff0c\u6210\u529f\u7684BI\u4e0eVI\u5c31\u662f\u5c06\u4f01\u4e1a\u7684\u72ec\u7279\u7cbe\u795e\u51c6\u786e\u8868\u8fbe\u51fa\u6765\u3002<\/span><\/p>\n

MI(\u7406\u5ff5\u8bc6\u522bMind Identity)\u662f\u6307\u786e\u7acb\u4f01\u4e1a\u81ea\u5df1\u7684\u7ecf\u8425\u7406\u5ff5\uff0c\u4f01\u4e1a\u5bf9\u7ecf\u8425\u76ee\u6807\u3001\u7ecf\u8425\u601d\u60f3\u3001\u7ecf\u8425\u65b9\u5f0f\u548c\u8425\u9500\u72b6\u6001\u8fdb\u884c\u603b\u4f53\u89c4\u5212\u548c\u754c\u5b9a\u3002\u4e3b\u8981\u5305\u62ec:\u4ea7\u4e1a\u7279\u5f81\uff0c\u7ec4\u7ec7\u4f53\u5236\uff0c\u7ba1\u7406\u539f\u5219\uff0c\u4f01\u4e1a\u7cbe\u795e\uff0c\u4f01\u4e1a\u4ef7\u503c\u89c2\uff0c\u4f01\u4e1a\u6587\u5316\uff0c\u4f01\u4e1a\u4fe1\u6761\uff0c\u7ecf\u8425\u7406\u5ff5\uff0c\u7ecf\u8425\u65b9\u9488\uff0c\u5e02\u573a\u5b9a\u4f4d\uff0c\u793e\u4f1a\u8d23\u4efb\u548c\u53d1\u5c55\u89c4\u5212\u7b49\u3002\u5b83\u662f\u4e00\u4e2a\u4f01\u4e1a\u5728\u7ecf\u8425\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u51b3\u7b56\u8005\u7684\u601d\u7ef4\u65b9\u5f0f\u7684\u5168\u9762\u8868\u73b0\u3002<\/span><\/p>\n

BI(\u884c\u4e3a\u8bc6\u522bBehavior Identity)\u4f4d\u4e8e\u6574\u4f53CIS\u7684\u4e2d\u95f4\u5c42\uff0c\u76f4\u63a5\u53cd\u6620\u4f01\u4e1a\u7406\u5ff5\u7684\u4e2a\u6027\u548c\u7279\u6b8a\u6027\uff0c\u662f\u4f01\u4e1a\u5b9e\u8df5\u7ecf\u8425\u7406\u5ff5\u4e0e\u521b\u9020\u4f01\u4e1a\u6587\u5316\u7684\u51c6\u5219\uff0c\u5bf9\u4f01\u4e1a\u8fd0\u4f5c\u65b9\u5f0f\u6240\u4f5c\u7684\u7edf\u4e00\u89c4\u5212\u800c\u5f62\u6210\u7684\u52a8\u6001\u8bc6\u522b\u7cfb\u7edf\u3002\u5305\u62ec\u5bf9\u5185\u7684\u7ec4\u7ec7\u7ba1\u7406\u548c\u6559\u80b2\uff0c\u5bf9\u5916\u7684\u516c\u5171\u5173\u7cfb\u3001\u4fc3\u9500\u6d3b\u52a8\u3001\u8d44\u52a9\u793e\u4f1a\u6027\u7684\u6587\u5316\u3001\u516c\u76ca\u6d3b\u52a8\u7b49\u3002<\/span><\/p>\n

\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u5b9e\u8df5\u6d3b\u52a8\u5c06\u4f01\u4e1a\u7406\u5ff5\u7684\u7cbe\u795e\u5b9e\u8d28\u63a8\u5c55\u5230\u4f01\u4e1a\u5185\u90e8\u7684\u6bcf\u4e00\u4e2a\u89d2\u843d\uff0c\u6c47\u96c6\u8d77\u5458\u5de5\u7684\u5de8\u5927\u7cbe\u795e\u529b\u91cf\u3002BI\u5305\u62ec:\u5bf9\u5185\u5305\u62ec:\u7ec4\u7ec7\u5236\u5ea6\uff0c\u7ba1\u7406\u89c4\u8303\uff0c\u884c\u4e3a\u89c4\u8303\uff0c\u5e72\u90e8\u6559\u80b2\uff0c\u804c\u5de5\u6559\u80b2\uff0c\u5de5\u4f5c\u73af\u5883\uff0c\u751f\u4ea7\u8bbe\u5907\uff0c\u798f\u5229\u5236\u5ea6\u7b49\u7b49;\u5bf9\u5916\u5305\u62ec:\u5e02\u573a\u8c03\u67e5\uff0c\u516c\u5171\u5173\u7cfb\uff0c\u8425\u9500\u6d3b\u52a8\uff0c\u6d41\u901a\u5bf9\u7b56\uff0c\u4ea7\u54c1\u7814\u53d1\uff0c\u516c\u76ca\u6027\u3001\u6587\u5316\u6027\u6d3b\u52a8\u7b49\u7b49\u3002\u5b83\u662f\u4f01\u4e1a\u7ba1\u7406\u884c\u4e3a\u8fc7\u7a0b\u4e2d\u7684\u6559\u80b2\u3001\u6267\u884c\u7684\u5916\u5728\u8868\u73b0\u3002<\/span><\/p>\n

\u800cVI(\u89c6\u89c9\u8bc6\u522bVisual Identity)\u4ee5\u6807\u5fd7\u3001\u6807\u51c6\u5b57\u3001\u6807\u51c6\u8272\u4e3a\u6838\u5fc3\u5c55\u5f00\u7684\u5b8c\u6574\u7684\u3001\u7cfb\u7edf\u7684\u89c6\u89c9\u8868\u8fbe\u4f53\u7cfb\u3002\u5c06\u4e0a\u8ff0\u7684\u4f01\u4e1a\u7406\u5ff5\u3001\u4f01\u4e1a\u6587\u5316\u3001\u670d\u52a1\u5185\u5bb9\u3001\u4f01\u4e1a\u89c4\u8303\u7b49\u62bd\u8c61\u6982\u5ff5\u8f6c\u6362\u4e3a\u5177\u4f53\u8bb0\u5fc6\u548c\u53ef\u8bc6\u522b\u7684\u5f62\u8c61\u7b26\u53f7\uff0c\u4ece\u800c\u5851\u9020\u51fa\u6392\u4ed6\u6027\u7684\u4f01\u4e1a\u5f62\u8c61\u3002<\/span><\/p>\n

VI(\u89c6\u89c9\u8bc6\u522bVisual Identity)\u7cfb\u7edf\u5305\u62ec:<\/span><\/p>\n

A\u3001\u57fa\u672c\u8981\u7d20\u7cfb\u7edf:\u5982\u4f01\u4e1a\u540d\u79f0\u3001\u4f01\u4e1a\u6807\u5fd7\u3001\u4f01\u4e1a\u9020\u578b\u3001\u6807\u51c6\u5b57\u3001\u6807\u51c6\u8272\u3001\u8c61\u5f81\u56fe\u6848\u3001\u5ba3\u4f20\u53e3\u53f7\u7b49\u3002<\/span><\/p>\n

B\u3001\u5e94\u7528\u7cfb\u7edf:\u4ea7\u54c1\u9020\u578b\u3001\u529e\u516c\u7528\u54c1\u3001\u4f01\u4e1a\u73af\u5883\u3001\u4ea4\u901a\u5de5\u5177\u3001\u670d\u88c5\u670d\u9970\u3001\u5e7f\u544a\u5a92\u4f53\u3001\u62db\u724c\u3001\u5305\u88c5\u7cfb\u7edf\u3001\u516c\u52a1\u793c\u54c1\u3001\u9648\u5217\u5c55\u793a\u4ee5\u53ca\u5370\u5237\u51fa\u7248\u7269\u7b49\u3002<\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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